Is the Purpose of Advertising to Create Cognitive Dissonance

Introduction Advertising deals with peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behavioral sciences to marketing and buying behavior. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitive dissonance to generate a favorable response from the buyer toward a product or a concept. The purpose of advertising The purpose of advertising is simply to sell a product or a service. In social contexts ads have many other†¦show more content†¦One of the applications of the theory of cognitive dissonance is the fear appeal. Despite the controversy on the subject, fear is an effective advertising appeal often used in marketing communications (15 per cent of all television ads) because consumers seem to remember ads which use fear appeals better than they remember ads using no emotional appeal. Advertisers thought a few years ago that the more the fear was important; the more the desire to fight this fear was important, which led them to the conclusion that the effectiveness of the advertising message was proportional to the level of fear aroused. But some researchers have found that strong fear appeals tend to be less effective than moderate messages. Apparently, the relation between the fear and the effectiveness of the advertisement resembles an inverted U-shaped curve. If the level of fear is too important, it can provoke in the consumer mind a defense mechanism. This process can lead to avoid the advertising message, to deny the threat, or to choose or distort the message. Consumers attitude toward an ad are important to advertisers because people who dislike an ad are likely to resist its effort to increase the favorability of their attitudes toward the product itself. If the consumer thinks a specific advertising practice is unethical or immoral, a number of unwanted outcomes can appeared in the consumers mind, ranging from consumer indifference toward the advertising productShow MoreRelatedIs the Purpose of Advertising to Create Cognitive Dissonance1972 Words   |  8 PagesAdvertising deals with peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasivenes s, advertisers use many types of extensions of behavioural sciences to marketing and buying behaviour. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitiveRead MoreThe Case Household Appliance And Perfumes1336 Words   |  6 Pagesbuy evaluating of alternatives consumer engaged in extended problem solving may carefully evaluate several brands. Information sources can be roughly broken down into two kinds: Internal sources and External sources. Internal information has the purpose to scanning our own memory bank to assemble the information about different product alternatives this is the case of the group of friend which they tend to be memory based (internal) than stimulus based. The alternatives that consumers knows is calledRead MoreThe Effect Of The Modern Production Consumption Chain Essay1612 Words   |  7 Pagesmoney into re-evaluating their business models and supply chains. While some companies may choose to make this investment, other competitors opt to invest in deceptive marketing strategies which greenwash their products to mislead consumers. The purpose of this report is to examine the implications of greenwashing on marketing strategy and consumer behavior. Greenwashing is defined as the act of misleading consumers regarding the environmental practices of a company or the environmental benefitsRead MoreExploring the Main Concepts of Advertising969 Words   |  4 Pagesmagazine before school this morning? Whether you realized it or not the minute you pressed the power button or flipped the cover page you were exposed to some sort of advertisement. Defined as any paid form of communication by an identified sponsor, advertising dominates a huge part of our daily lives. Living in such a consumer driven economy means that we deal with subliminal and up front messages pushing us to â€Å" buy, buy, buy†, countless times throughout our day. Most of these messages are sent by identifiedRead MoreSales Promotion1365 Words   |  6 Pagesappropriate examples. (page 71) 20. How can a marketer for a chain of health clubs use the VALS segmentation profiles to develop an advertising campaign? Which segments should be targeted? How should the health club be positioned to each of these segments? (Answer should be based on VALS model page no. 66) Unit II 21. Discuss the statement â€Å"marketers don’t create needs; needs preexist marketers.† Can marketing efforts change consumers’ needs? Why or why not? Can they arouse consumer needsRead MoreThe Theory Of Classical Conditioning1222 Words   |  5 Pagesthe opposite effect. Sometime people may change their attitudes to better align their behavior, because they experience cognitive dissonance, when someone is distressed due to conflicting beliefs and to reduce this stress they may change their attitude (Cherry, 2015). And as a final note, attitudes are not set in stone, the same stimuli that lead to attitude formation can also create attitude change. Attitudes are the byproduct of mentally constructed beliefs. Beliefs can be gained from past experienceRead MorePsychological Factors Affecting Consumers’ Purchasing-Decisions of Eco-Labelled Products5124 Words   |  21 PagesThà ¸gersen (2000) – Psychological determinants of paying attention to eco-labels in purchase decisions!......................................................................................................................................!3! 2.2 Cognitive dissonance and Attitudes!..................................................................................................!4! 2.3 New model and Research Question!......................................................................................Read MoreNature of Individual Differences Found in Organizations3465 Words   |  14 Pagesdifferences found in organizations The recognition of individual differences is central to any discussion of organizational behavior. Individual differences are the variations from one person to another on variables such as self-esteem, rate of cognitive development or degree of agreeableness. Historically, psychological science has overlooked individual differences in favor of focusing on average behavior. Individual differences have been most often studied in the area of personality developmentRead MoreAaaaaaaa3275 Words   |  14 Pagesquantity demanded. B) a reduction in the quantity produced. C) an increase derived demand. D) an increase in the quantity demanded. E) no impact upon the quantity demanded. 6. What is the basic goal/purpose of relationship selling? To build customer loyalty and Profits and continued financial gain 7. Why might a company pursue repositioning rather than other marketing strategies? Because the new strategy is more suitable forRead MoreIkea: the Buyer Decision Making Process3366 Words   |  14 Pagescreated or transformed in to recognised needs. All of IKEA’s products are innovative and often striking in design which clearly labels them as being IKEA, therefore they are easily recognised by consumers when seen in others homes and work places. This creates a social need, a need to be a part of the IKEA way of life. This need creation can become self-perpetuating as the consumption of IKEA products becomes a consumption purely for the need of classification. By ensuring that their products are available Is the Purpose of Advertising to Create Cognitive Dissonance Advertising deals with peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behavioural sciences to marketing and buying behaviour. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitive dissonance to generate a favourable response from the buyer toward a product or a concept. First of all, I will talk about the purpose of advertising and its mechanism and I will look at how it can be related to the theory of cognitive†¦show more content†¦Advertising uses many different types of appeal and a number of media to achieve a variety of goals. One of the applications of the theory of cognitive dissonance is the fear appeal. Despite the controversy on the subject, fea r is an effective advertising appeal often used in marketing communications (15 per cent of all television ads ) because consumers seem to better remember ads, which use fear appeals than those using no emotional appeal. Advertisers thought a few years ago that the more the fear was important; the more the desire to fight this fear was important, which led them to the conclusion that the effectiveness of the advertising message was proportional to the level of fear aroused. But some researchers have found that strong fear appeals tend to be less effective than moderate messages. Apparently, the relation between the fear and the effectiveness of the advertisement resembles an inverted U-shaped curve. If the level of fear is too important, it can provoke in the consumer mind a defence mechanism. This process can lead to avoid the advertising message, to deny the threat, to choose or distort the message, to consider the proposed solution without the danger of reaching the consistency between their beliefs. Consumers attitude toward an ad are important to advertisers because people who dislike an ad are likely to resist its effort to increase the favorability of their attitudes toward the product itself. If the consumer thinks a specificShow MoreRelatedIs the Purpose of Advertising to Create Cognitive Dissonance?1765 Words   |  8 PagesIntroduction Advertising deals with peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behavioral sciences to marketing and buying behavior. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitiveRead MoreThe Case Household Appliance And Perfumes1336 Words   |  6 Pagesbuy evaluating of alternatives consumer engaged in extended problem solving may carefully evaluate several brands. Information sources can be roughly broken down into two kinds: Internal sources and External sources. Internal information has the purpose to scanning our own memory bank to assemble the information about different product alternatives this is the case of the group of friend which they tend to be memor y based (internal) than stimulus based. The alternatives that consumers knows is calledRead MoreThe Effect Of The Modern Production Consumption Chain Essay1612 Words   |  7 Pagesmoney into re-evaluating their business models and supply chains. While some companies may choose to make this investment, other competitors opt to invest in deceptive marketing strategies which greenwash their products to mislead consumers. The purpose of this report is to examine the implications of greenwashing on marketing strategy and consumer behavior. Greenwashing is defined as the act of misleading consumers regarding the environmental practices of a company or the environmental benefitsRead MoreExploring the Main Concepts of Advertising969 Words   |  4 Pagesmagazine before school this morning? Whether you realized it or not the minute you pressed the power button or flipped the cover page you were exposed to some sort of advertisement. Defined as any paid form of communication by an identified sponsor, advertising dominates a huge part of our daily lives. Living in such a consumer driven economy means that we deal with subliminal and up front messages pushing us to â€Å" buy, buy, buy†, countless times throughout our day. Most of these messages are sent by identifiedRead MoreSales Promotion1365 Words   |  6 Pagesappropriate examples. (page 71) 20. How can a marketer for a chain of health clubs use the VALS segmentation profiles to develop an advertising campaign? Which segments should be targeted? How should the health club be positioned to each of these segments? (Answer should be based on VALS model page no. 66) Unit II 21. Discuss the statement â€Å"marketers don’t create needs; needs preexist marketers.† Can marketing efforts change consumers’ needs? Why or why not? Can they arouse consumer needsRead MoreThe Theory Of Classical Conditioning1222 Words   |  5 Pagesthe opposite effect. Sometime people may change their attitudes to better align their behavior, because they experience cognitive dissonance, when someone is distressed due to conflicting beliefs and to reduce this stress they may change their attitude (Cherry, 2015). And as a final note, attitudes are not set in stone, the same stimuli that lead to attitude formation can also create attitude change. Attitudes are the byproduct of mentally constructed beliefs. Beliefs can be gained from past experienceRead MorePsychological Factors Affecting Consumers’ Purchasing-Decisions of Eco-Labelled Products5124 Words   |  21 PagesThà ¸gersen (2000) – Psychological determinants of paying attention to eco-labels in purchase decisions!......................................................................................................................................!3! 2.2 Cognitive dissonance and Attitudes!..................................................................................................!4! 2.3 New model and Research Question!......................................................................................Read MoreNature of Individual Differences Found in Organizations3465 Words   |  14 Pagesdifferences found in organizations The recognition of individual differences is central to any discussion of organizational behavior. Individual differences are the variations from one person to another on variables such as self-esteem, rate of cognitive development or degree of agreeableness. Historically, psychological science has overlooked individual differences in favor of focusing on average behavior. Individual differences have been most often studied in the area of personality developmentRead MoreAaaaaaaa3275 Words   |  14 Pagesquantity demanded. B) a reduction in the quantity produced. C) an increase derived demand. D) an increase in the quantity demanded. E) no impact upon the quantity demanded. 6. What is the basic goal/purpose of relationship selling? To build customer loyalty and Profits and continued financial gain 7. Why might a company pursue repositioning rather than other marketing strategies? Because the new strategy is more suitable forRead MoreIkea: the Buyer Decision Making Process3366 Words   |  14 Pagescreated or transformed in to recognised needs. All of IKEA’s products are innovative and often striking in design which clearly labels them as being IKEA, therefore they are easily recognised by consumers when seen in others homes and work places. This creates a social need, a need to be a part of the IKEA way of life. This need creation can become self-perpetuating as the consumption of IKEA products becomes a consumption purely for the need of classification. By ensuring that their products are available

Dirty Facts About 3 Point Essay Topics Revealed

Dirty Facts About 3 Point Essay Topics Revealed 3 Point Essay Topics: the Ultimate Convenience! The above mentioned compare and contrast essay topics are just a couple of many topics you may decide to go over in your essay. Informative essays are somewhat more descriptive. You can begin with the sort of topic you pick for your compare and contrast essay. Recent argumentative essay topics that are related to society is going to do. Persuasive essays share a whole lot of resemblance with argumentative essays. Writing a potent essay does not have to be a difficult endeavor. You can consider your thesis logically. Your thesis should indicate the aim of the discussion. When completing three-point theses, remember that every point ought to be given roughly equal space and depth. Thus, to write a great essay you must brainstorm all thoughts concerning your life experiences. It's important to select debatable argumentative essay topics as you need opposing points you could counter to your own points. Well, the response isn't too obvious here. Ideas, Formulas and Shortcuts for 3 Point Essay Topics You should think about a task to locate a theme not an issue but an opportunity and even a benefit. The issue is that everybody's interpretation of what makes a great society differs. It is possible to also order a fully written compare and contrast essay and alleviate the quantity of work you need to do. The ver y first thing you ought to do is identify the form of compare and contrast essay that you're handling. 3 Point Essay Topics - What Is It? Year round school isn't a good idea. Remember your final grade significantly is based on the topic. The first thing which a student should think about, however, is the topic. Some students utilize the very first idea which arrives in their head and work on it, but the outcome isn't profitable. The Chronicles of 3 Point Essay Topics While the totally free essays may give you inspiration for writing, they cannot be utilised as as a growing number of athletes turn to drugs to better their performance, the. Every American should learn how to speak English. Definitions of 3 Point Essay Topics Right here are a small number of useful hints to acquire began. Oh, there are loads of topics! Most significantly, you likely have a lot of wisdom and opinions on gaming technology. Since you may see, the topics are split between multiple categor ies so it would be simpler that you select one. Before you begin, it is imperative to choose topics which you really know well. To begin with, it enables you to organize your topic in a logical method. Lucky for you, there are several topics you could concentrate on when writing and it's all your responsibility to establish the precise topic that you wish to build on. A thesis isn't the very same as a subject, that's the overall subject. At times you might require some expert help with argumentative essay topics. You have to research the selected topic and discover facts to contradict your primary thesis. It's possible to opt for an intriguing topic from any area of science. You will be certain to compose a powerful three paragraph essay when you observe the above mentioned actions. For the body of the paragraph, list three or more points that you would like to go over. Be attentive to the size it must be and get started writing the narrative essay outline. It is very important to choose a minumum of one example and produce a paragraph with the counter-argument too. The 30-Second Trick for 3 Point Essay Topics It's possible for you to restate your thesis statement and point out a number of the arguments used over the whole essay that backs it up. A thesis statement is comparable to a purpose statement. It acts as the basis for the entir e paper. It needs to be in the middle, or at the end of your introduction. There are many sources from where it is possible to gather information on your subjects but make certain you always go with facts. Obviously, you'll need to choose your topic before you can begin your research. Before you write, you've got to research. When you establish the comparison items you needs to do some appropriate research so you have sufficient details on both to be in a position to do a suitable comparison.

America Moves to the City Post-Civil War Free Essays

In the decades post-Civil War, America moved to the city. The increase in population almost doubled especially with the rush of new immigrants. We will write a custom essay sample on America Moves to the City Post-Civil War or any similar topic only for you Order Now The drift towards the city didn’t only affect America, it affected the Western world. With new industrial jobs, immigrants and Americans had opportunities for jobs, having the United States flourish. I. The new look of cities; the urban frontier. A.1870 to 1900, the American population doubled, and the population in the cities tripled. B.Cities grew up and out, with such famed architects as Louis Sullivan working on and perfecting skyscrapers (first appearing in Chicago in 1885). 1. The city grew from a small compact one that people could walk through to get around to a huge metropolis that required commuting by electric trolleys. 2. Electricity, indoor plumbing, and telephones made city life more alluring. C.Department stores like Macy’s (in New York) and Marshall†¨Field’s (in Chicago) provided urban working-class jobs and also†¨attracted urban middle-class shoppers. 1. Theodore Dreiser’s Sister Carrie told of woman’s escapades in the city, made cities dazzling and attractive. 2. The move to city produced lots of trash, because while farmers always reused everything or fed â€Å"trash† to animals, city dwellers, with their mail-order houses like Sears and Montgomery Ward, which made things cheap and easy to buy, could simply throw away the things that they didn’t like anymore. D.Criminals flourished, and impure water, uncollected garbage, unwashed bodies, and droppings made cities smelly and unsanitary. 1. Worst of all were the slums, which were crammed with people. 2. So-called â€Å"dumbbell tenements† (which gave a bit of fresh air down their airshaft) were the worst since they were dark, cramped, and had little sanitation or ventilation. E.To escape, the wealthy of the city-dwellers fled to suburbs. II. Immigration happens all over the nation. A.Until the 1880s, most of the immigrants had come from the British Isles and western Europe (Germany and Scandinavia) and were quite literate and accustomed to some type of representative government. This†¨was called the â€Å"Old Immigration.† But by the 1880s and 1890s, this shifted to the Baltic and Slavic people of southeastern Europe, who were basically the opposite, â€Å"New Immigration.† 1. Southeastern Europeans accounted for 19% of immigrants to the U.S. in 1880, early 1900s, were over 60%! III. Southern Europeans make their way to America. A.Many Europeans came to America because there was no room in Europe, nor was there much employment, since industrialization had eliminated many jobs. 1. America often praised to Europeans, people boasted of eating everyday/having freedom, much opportunity. 2. Profit-seeking Americans also perhaps exaggerated the benefits of America to Europeans, so that they could get cheap labor and more money. B.Many immigrants to America stayed for a short period of time and then returned to Europe, and even those that remained (including persecuted Jews) tried very hard to retain their own culture and customs. 1. However, the children of the immigrants sometimes rejected this Old World culture and plunged completely into American life. IV. Americans react to the new immigrants in their country. A.Federal government did little to help immigrants assimilate into American society, so immigrants were often controlled by powerful â€Å"bosses† (such as New York’s Boss Tweed) who provided jobs and shelter in return for political support at the polls. B.People like Walter Rauschenbusch and Washington Gladden began preaching the â€Å"Social Gospel,† insisting that churches tackle the burning social issues of the day. C.Among the people who were deeply dedicated to uplifting the urban masses was Jane Addams, who founded Hull House in 1889 to teach children and adults the skills and knowledge that they would need to survive and succeed in America. 1. She eventually won the Nobel Peace Prize in 1931, but her pacifism was looked down upon by groups such as the Daughters of the American Revolution, who revoked her membership. 2. Other such settlement houses like Hull House included Lillian Wald’s Henry Street Settlement in New York, which opened its doors in 1893. 3. Settlement houses became centers for women’s activism and reform, as females such as Florence Kelley fought for protection of women workers and against child labor. 4. New cities gave women opportunities to earn money and support themselves better (mostly single women, since being both a working mother and wife was frowned upon). V. Narrowing the Welcome Mat A.The â€Å"nativism† and anti-foreignism of the 1840s and 1850s came back in the 1880s, as the Germans and western Europeans looked down upon the new Slavs and Baltics, fearing that a mixing of blood would ruin the fairer Anglo-Saxon races and create inferior offspring. 1. The â€Å"native† Americans blamed immigrants for the degradation of the urban government. These new bigots had forgotten how they had been scorned when they had arrived in America a few decades before. 2. Trade unionists hated them for their willingness to work for super-low wages and for bringing in dangerous doctrines like socialism and communism into the U.S. B.Anti-foreign organizations like the American Protective Association (APA) arose to go against new immigrants, and labor leaders were quick to try to stop new immigration, immigrants were frequently used as strikebreakers. C.Finally, in 1882, Congress passed the first restrictive law against immigration, which banned paupers, criminals, and convicts from coming here. D.1885, another law was passed banning the importation of foreign workers under usually substandard contracts. E.Literacy tests for immigrants were proposed, but were resisted until they were finally passed in 1917, but the 1882 immigration law also barred the Chinese from coming (the Chinese Exclusion Act). F.Anti-immigrant climate, the Statue of Liberty arrived from France—a gift from the French to America in 1886. VI. Churches Confront the Urban Challenge A.Since churches had mostly failed to take any stands and rally†¨against the urban poverty, plight, and suffering, many people began to†¨question the ambition of the churches, and began to worry that Satan†¨was winning the battle of good and evil. 1. The emphasis on material gains worried many. B.A new generation of urban revivalists stepped in, including people like Dwight Lyman Moody, a man who proclaimed the gospel of kindness and forgiveness and adapted the old-time religion to the facts of city life. 1.Moody Bible Institute was founded in Chicago in 1889 and continued working well after his 1899 death. C.Roman Catholic and Jewish faiths were also gaining many followers with the new immigration. 1. Cardinal Gibbons was popular with Roman Catholics and Protestants, as he preached American unity. 2. 1890, Americans chose from 150 religions, including the Salvation Army, tried to help the poor. D.The Church of Christ, Scientist (Christian Science), founded by†¨Mary Baker Eddy, preached a perversion of Christianity that she claimed†¨healed sickness. 5.YMCA’s and YWCA’s also sprouted. VII. Darwin Disrupts the Churches A.1859, Charles Darwin published his On the Origin of Species, which set forth the new doctrine of evolution and attracted the ire and fury of fundamentalists. 1. â€Å"Modernists† took a step from the fundamentalists and refused to believe that the Bible was completely accurate and factual. They contended that the Bible was merely a collection of moral stories or guidelines, but not sacred scripture inspired by God. B.Colonel Robert G. Ingersoll was one who denounced creationism, as†¨he had been widely persuaded by the theory of evolution. Others blended†¨creationism and evolution to invent their own interpretations. VIII. The Lust for Learning A.New trend began in the creation of more public schools and the provision of free textbooks funded by taxpayers. 1. By 1900, there were 6,000 high schools in America; kindergartens also multiplied. B.Catholic schools also grew in popularity and in number. C.To partially help adults who couldn’t go to school, the Chautauqua movement, a successor to the lyceums, was launched in 1874. It included public lectures to many people by famous writers and extensive at-home studies. D.Americans began to develop a faith in formal education as a solution to poverty. IX. Booker T. Washington and Education for Black People A.South, war-torn and poor, lagged far behind in education, especially for Blacks, so Booker T. Washington, an ex-slave came to help. He started by heading a black normal (teacher) and industrial school in Tuskegee, Alabama, and teaching the students useful skills and trades. 1. Avoided Issue of social equality; he believed in Blacks helping themselves first before gaining more rights. B.One of Washington’s students was George Washington Carver, who later discovered hundreds of new uses for peanuts, sweet potatoes, and soybeans. C.However, W.E.B. Du Bois, the first Black to get a Ph.D. from Harvard University, demanded complete equality for Blacks and action now. He also founded the National Association for the Advancement of Colored People (NAACP) in 1910. 1.DuBois’s differences with Washington reflected contrasting life experiences of southern and northern Blacks. X. The Hallowed Halls of Ivy A.Colleges/universities sprouted after the Civil War, and colleges for women, such as Vassar, were gaining ground. 1. Also, colleges for both genders grew, especially in the Midwest, and Black colleges also were established, such as Howard University in Washington D.C., Atlanta University, and Hampton Institute in Virginia. B.Morrill Act of 1862 had provided a generous grant of the public lands to the states for support of education and was extended by the Hatch Act of 1887, which provided federal funds for the establishment of agricultural experiment stations in connection with the land-grant colleges. C.Private donations also went toward the establishment of colleges, including Cornell, Leland Stanford Junior, and the University of Chicago, which was funded by John D. Rockefeller. D.Johns Hopkins University maintained the nation’s first high-grade graduate school. XI. The March of the Mind A.Elective system of college was gaining popularity, took off after Dr. Charles W. Eliot became president of Harvard. B.Medical schools and science were prospering after the Civil War. 1. Discoveries by Louis Pasteur and Joseph Lister (antiseptics) improved medical science and health. 2. The brilliant but sickly William James helped establish the discipline of behavioral psychology, with his books Principles of Psychology (1890), The Will to Believe (1897), and Varieties of Religious Experience (1902). a. His greatest work was Pragmatism (1907), which preached what he believed in: pragmatism (everything has a useful purpose). XII. The Appeal of the Press A.Libraries such as the Library of Congress also opened across America, bringing literature into people’s homes. B.With the invention of the Linotype in 1885, the press more than kept pace with demand, but competition sparked a new brand of journalism called â€Å"yellow journalism,† in which newspapers reported on wild and fantastic stories that often were false or quite exaggerated: sex, scandal, and other human-interest stories. C.2 Journalists emerged: Joseph Pulitzer (New York World) William Randolph Hearst (San Francisco Examiner) Strengthening of the Associated Press, which had been established in the 1840s, helped to offset some of the questionable journalism. XIII. Apostles of Reform A.Magazines like Harper’s, the Atlantic Monthly, and Scribner’s Monthly partially satisfied the public appetite for†¨good reading, but perhaps the most influential of all was the New York Nation, launched in 1865 by Edwin L. Godkin, a merciless critic. These were all liberal, reform-minded publications. B.Another enduring journalist-author was Henry George, who wrote Progress and Poverty, which undertook to solve the association of poverty with progress. 1. It was he who came up with the idea of the graduated income tax—the more you make, the greater percent you pay in taxes. C.Edward Bellamy published Looking Backward in 1888, in which he criticized the social injustices of the day and pictured a utopian government that had nationalized big business serving the public good. XIV. Postwar Writing A.After the war, Americans devoured â€Å"dime-novels† which†¨depicted the wild West and other romantic and adventurous settings. 1. The king of dime novelists was Harland F. Halsey, who made 650 of these novels. 2. General Lewis Wallace wrote Ben Hur: A Tale of the Christ, which combated the ideas and beliefs of Darwinism and reaffirmed the traditional Christian faith. B.Horatio Alger was more popular, since his rags-to-riches books told that virtue, honesty, and industry were rewarded by success, wealth, and honor. His most notable book was titled Ragged Dick. C.Walt Whitman was one of the old writers who still remained active, publishing revisions of Leaves of Grass. D.Emily Dickinson was a famed hermit of a poet whose poems were published after her death. E.Other lesser poets included Sidney Lanier, who was oppressed by poverty and ill health. XVI. The New Morality A.Victoria Woodhull proclaimed free love, and together with her sister, Tennessee Claflin, wrote Woodhull and Claflin’s Weekly, which shocked readers with exposà ©s of affairs, etc. B.Anthony Comstock waged a lifelong war on the â€Å"immoral.† C.The â€Å"new morality† reflected sexual freedom in the increase of birth control, divorces, and frank discussion of sexual topics. XVII. Families and Women in the City A.Urban life was stressful on families, who were often separated, and everyone had to work, even children. 1. While on farms, more children meant more people to harvest and help, in the cities, more children meant more mouths to feed and a greater chance of poverty. B.1898, Charlotte Perkins Gilman published Women and Economics, a classic of feminist literature, in which she called for women to abandon their dependent status and contribute to the larger life of the community through productive involvement in the economy. 1. She also advocated day-care centers and centralized nurseries and kitchens. C.Feminists also rallied toward suffrage, forming the National American Woman Suffrage Association in 1890, an organization led by Elizabeth Cady Stanton (who’d organized the first women’s rights convention in 1848 at Seneca Falls, NY) and Susan B. Anthony. D.By 1900, a new generation of women activists were present, led by Carrie Chapman Catt, who stressed the desirability of giving women the vote if they were to continue to discharge their traditional duties as homemakers in the increasingly public world of the city. 1. The Wyoming Territory was the first to offer women unrestricted suffrage in 1869. 2. The General Federation of Women’s Clubs also encouraged women’s suffrage. E.Ida B. Wells rallied toward better treatment for Blacks as well and formed the National Association of Colored Women in 1896. XVIII. Prohibition of Alcohol and Social Progress A.Concern over the popularity (and dangers) of alcohol was also present, marked by the formation of the National Prohibition Party in 1869. 1. Other organizations like the Women’s Christian Temperance Union also rallied against alcohol, calling for a national prohibition of the beverage. a. Leaders included Frances E. Willard and Carrie A. Nation who literally wielded a hatchet and hacked up bars. 2. The Anti-Saloon League was also formed in 1893. B.American Society for the Prevention of Cruelty to Animals was formed in 1866 to discourage the mistreatment of livestock, and the American Red Cross, formed by Clara Barton, a Civil War nurse, was formed in 1881. How to cite America Moves to the City Post-Civil War, Papers